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Answers to frequently asked questions about mobile billboards.


Customer Provided Billboards
• Customer provided art must satisfy the descriptions above.
• Art should be provided on CD or DVD (or via email if possible)
You can send files through www.yousendit.com which is an ftp site. Go to the
site, enter the recipients email, upload the file and send.
• Ads And Motions® reserves the right to refuse content that it deems unacceptable

About High-Resolution Photos: A photo in a magazine is usually not more than 9" x 12" at a print resolution of 300 DPI (dots per inch). However, if we enlarged that same photo to be printed on a 10 foot by 5 foot billboard, the picture would look very fuzzy and pixilated. That's why, if you plan to use a photo in your board design, we recommend you make sure it's at least 36" (3 ft.) wide at a
 
Billboard Display Options: Vehicle Wrap- Offers the client the ability to take advantage of all three sides of the Lime Truck which provides for the maximum exposure and lowest cost per thousand viewers available anywhere. All three billboards scroll independently, displaying either the same message or if the client chooses, multiple messages.

Side Billboard - Each side billboard displays fifty square feet (5'x10') of scrolling advertising space.  Each side is independent of the other two sides and will be illuminated in the early morning and evening hours, providing for a visual effect that cannot go unnoticed.

Back Billboard - The back billboard displays twenty-five square feet (5'x5') of scrolling advertising space.  Again, the back billboard is independent of the other two billboards and will be illuminated in the early morning and evening hours.

Front Billboard – The front billboard displays are 18” x 5 feet and are designed to be used for “Quickies” Company taglines, “personal Ads” We call this our “Vanity Plate”

Billboard and Design Specifications
Ads And Motions® Billboards are either Lateral or Back.
The exact specifications for the purposes of printing and graphic design are as follows



Files should be sent in both EPS and JPG format and should be a minimum of 150 dpi at full size.
If you create the Billboard at 50% please make the dpi 300.
Photographs need to be AT LEAST 150 dpi at full size, 300 is optimal

How frequently do the billboards on the truck switch?
The ads on the trucks scroll every 8 seconds, just long enough to leave an impression, and short enough to allow viewers to want to see what the next ad will be.

What makes this form of advertising so “eye-catching”?
The motion of the scrolling ads, trigger the device in the human brain known as the reticular activator. This part of the brain is responsible for picking up anything in our environment that is different or unusual and bringing our attention to it. The scrolling of the ads grab your attention and locks your focus.

What contracts are available with Ads And Motion® Advertising?
We offer contracts in lengths of 1 week, 1 month, 13 weeks, 26 weeks, and 52 weeks. We understand that for an advertisement to be effective, it must be repetitive.

Third Party Findings and Links:

Findings and recommendations by the Arbitron Outdoor Study:

(download full study - PDF)

CONTACT US with questions or to advertise your product or service:

1 (866) LOVIN LIME 1 (866) 568-4654 INFO@ADSANDMOTION.COM

 

 

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